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The Client Advisory Board, CAB, is a sub-group within Pega that requested an asset refresh. Prospective members first experience with CAB is the general brochure, seen left, which has core Pega brand characteristics, but offers a refined and more neutral version so it could fit with the core Pega look and feel, as well as any of the three distinct groups within in CAB.
visual strategy and design
Program Identity: CAB program
The Client Advisory Program, CAP, brochure is used to excite and engage members about available opportunities to be an active member.
Key considerations:
* A brighter color palette to be more playful and engaging
* Color: Important in breaking up the heavy copy, creating a visual flow to make it more digestible and creating overall information hierarchy
Key considerations:
* A brighter color palette to be more playful and engaging
* Color: Important in breaking up the heavy copy, creating a visual flow to make it more digestible and creating overall information hierarchy
Three cohesive sets of customized slides that both fit within the core Pega branding and the CAB sub-branding, while giving each area of focus its own look targeted to its audience.
Customized Powerpoint template
