In close collaboration with the Senior Innovation & Experience Manager, we were responsible for delivering a live keynote from ideation to day of production.
This was a unique experience where we pushed the boundaries of what's possible in PowerPoint by using a 4k green-screened deck to integrate graphic animation into a virtual 3D space we created for an XR stage. This was a first for Pega in using this Virtual Production Technology.
art direction, creative direction, design & animation
Live global keynote
Watch "Reclaim your focus" keynote
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Audience Live polling graphic
The event branding for Pegaworld 2022 already had this feeling of untapped kinetic energy to it. The keynote was a live presentation, so animation had to be build in powerpoint which required thinking of animation more functionally: How do we create smooth, interesting animations that don't overly engage the viewer and detract from the speaker, but rather add value and interest to support the content?
"Gap filling"
We chose a simplified and abstract the concept of looking at the gaps in ones business. We had to compromise on how we revealed and created an experience with the graphics as the smooth zoom out from the presenter to reveal the bigger picture was lost due to live production limitations.
The visual execution evolved from ideation to final concept to create a unified relationship across all graphics in both weight and shape. While the original version played up the 'weeding out' aspect more, pivoting to a softer circular shape felt less heavy and more in line with the outcome of the whole scene.
"Weeding out distractions"
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