The Edge

Custom receptions screens 
Part of this space is the ability to customize to the client as well as the overall experience we want them to have through color, content and management of expectations. These screen examples act as way-finding, while also bring life and change to the space throughout the day with the our guests. 

brand consultant, art director and visual design

Environmental design

Clarus glass hallway consists of hand painted glass and bar lighting to create a fluid feeling infinity-like space. Far left: final mock up of design. Middle: video walking down hallway to better showcase how the light and colors play together as well as capture the mirror-like quality. Right: Still image capturing the light, reflection and scale. 

The Edge is 10,000 square feet in a prime Cambridge, MA location. With one floor and full glass walls overlooking the Charles River, showcasing the stunning view was a priority. Key branding opportunities in at the Edge:
* Clarus glass hallway
* Mosaic tiled wall
* Wall mural
* Screen content
*NEXNOVO wall

In close collaboration with the VP of Real Estate and Facilities and Boston-based architectural firm Visnick and Caulfield, I oversaw the implementation of visual brand standards and experience with the brand through fabrics, finishes, installations, and murals throughout our first global Executive Briefing Center (The Edge) and new office headquarters in Waltham, MA.

Customizable welcome screens for personalization & way-finding 

Boardroom hallway mural was a unique space to design for as the mural had to act as one cohesive piece, yet was really about creating moments for the individual sight-lines from each boardroom and interest looking down the hall.