Understanding how to strategically curate the experience of Laura's site for the target user was an essential first step. Through a deep dive into industry research and target user interviews, there were needs, preferences, and repeated pain points that led to our two personas: Hailee and Talya. These personas informed which user flow would be most intuitive, pertinent content, and overall design.
Examples of key decisions made from our user insight were:
Intuitive and familiar layout Our personas show that Instagram is the most used app and preferred social media platform. We chose to mimic a similar style to Instagram to land our user and guide them with the familiar scroll action + picture-content-picture-content layout users have come to know. This creates a feeling of familiarity.
Curated Content Users want to feel a certain level of relatability and empathy toward their needs. The white space on the home page gives moments of pause to get the user related to Laura's mission and the value of incorporating healing work.
Meet Hailee and Talya
Persona development
Laura Mayhew is an intuitive healer and yoga instructor who had predominantly been using social channels to promote the expansion of her business and additional services. This project was to build a website to serve her current and potential clients through clear, comprehensive and organized information that visually speaks to her brand and aligns to industry aesthetics.
MAIN TARGETS
* Intuitive website informed by competitor analyses and research based persona development
* Content and asset creation: copy and photography
ux & digital design & research
Laura Mayhew Digital design
Curated Content Users want to feel a certain level of relatability and empathy toward their needs. The white space on the home page gives moments of pause to get the user related to Laura's mission and the value of incorporating healing work.
Intuitive and familiar layout Our personas show that Instagram is the most used app and preferred social media platform. We chose to mimic a similar style to Instagram to land our user and guide them with the familiar scroll action + picture-content-picture-content layout users have come to know. This creates a feeling of familiarity.
Examples of key decisions made from our user insight were:
Understanding how to strategically curate the experience of Laura's site for the target user was an essential first step. Through a deep dive into industry research and target-user interviews, there were needs, preferences, and repeated pain points that led to our two personas: Hailee and Talya. These personas informed which user flow would be most intuitive, pertinent content, and overall design.
