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INFORMATION ARCHITECTURE 
Being a content heavy site, organization of the information for an easy and intuitive user experience was a primary focus. As the site existed, there was a navigation that didn't have clear, nor active, links to subcategories within the page. Further more, multiple pages had information that was not correlated to the overall page and therefore very hard for a user to find with ease. 

My focus was to account for all unlabeled information while reorganizing the current categories in a way that was more intuitive for their user. 

PROCESS

ROLE: ux/ui/visual designer

SCOPE: Community Therapeutic Day School (CTDS) had been operating with a dated website that lacked the necessary functions their users both needed and have come to expect as 'standards' for website functionality: responsive design across multiple devices, inline forms for easy inquiry, and a certain level of clear IA, to name a few. Their brand also needed a full visual redesign, as the appearance was dated, and did not imbue the quality and sophistication the schooled wanted to portray. 

MAIN TARGETS
* Unify brand standards and assets across print & digital
* Create a more fluid user experience through layout and clear Information Architecture
* Create a grounding home page to establish tone of CTDS 
* Develop a responsive website to meet user needs
* Create print materials with new brand image

digital & print STRATEGY

CTDS REBRAND

Research, plan, organize, ideate, create, test [coffee]

HOME PAGE: RAPID WIREFRAMING
Developing a clean and simple, yet informative homepage that set the tone, both visually and though content, of CTDS was an important focus for the Director. The prior site had no clear homepage and was overwhelming and lacked hierarchy and focus. Our goal was to remove the chaotic initial exposure and replace it with clear, curated imagery and content for interest and focus. 

HOME PAGE: RAPID WIREFRAMING
Developing a clean and simple, yet informative homepage that set the tone, both visually and though content, of CTDS was an important focus for the Director. The prior site had no clear homepage and was overwhelming and lacked hierarchy and focus. Our goal was to remove the chaotic initial 

exposure and replace it with clear, curated imagery and content for interest and focus. 

Folder  |   brochure  |  Annual report (not pictured)

PRINT

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 ...Colleen brought to the position, and to
the task at hand, a comprehensive depth of understanding of design, rebranding, audience and the culture of our organization. 

 ...Colleen brought to the position, and to the task at hand, a comprehensive depth of understanding of design, rebranding, audience and the culture of our organization. 

ALL WOrk